Whitstable Town Football Club are delighted to announce an exciting new stadium naming rights partnership with YMS Travel, which will see The Belmont Stadium proudly become The YMS Stadium.

This landmark agreement brings together two proud Kent organisations with deep roots in the local community and a shared commitment to people, service and ambition.

YMS Travel, based in Kent between Canterbury and Dover, are one of the area’s most recognisable coach and bus operators, providing reliable, comfortable and professional travel for schools, groups, businesses, clubs, events and private hire. With a varied fleet including minibuses, coaches and double decker buses, YMS Travel have built a strong reputation for first-class service, experienced drivers and making travel simple, affordable and stress-free.

Alongside their established coach and bus hire operation, YMS Travel also continue to grow their popular trips and travel offering, including day excursions, European trips and London theatre experiences through Theatre Trips Kent. From West End shows and London days out to European destinations and group trips, YMS Travel help people across Kent enjoy memorable journeys without the stress of planning the travel themselves.

The partnership marks another major step forward for Whitstable Town Football Club following a period of significant growth both on and off the pitch. With the club continuing to develop its senior, youth, community and academy programmes, the support of a respected local business such as YMS Travel is a major boost as the club looks to build on recent success and continue improving the matchday experience at The Belmont.

As part of the agreement, the stadium will carry the YMS name across club communications, signage, fixtures, digital platforms and matchday promotions, giving the company a strong presence at the heart of one of Kent’s fastest-growing football clubs.

The partnership will also bring direct benefits to supporters, with YMS Travel and Whitstable Town Football Club working together to introduce special offers and promotions for Whitstable Town supporters, including opportunities linked to travel, trips, days out and theatre experiences.

Steve Clayton, Chairman of Whitstable Town Football Club, said:
“We are absolutely delighted to welcome YMS Travel as our new stadium naming rights partner.

This is a huge announcement for the football club and another sign of the progress being made at Whitstable Town Football Club. YMS Travel are a fantastic Kent business with strong local roots, a great reputation and a service that connects people, groups and communities across the county and beyond.

The Belmont is a special place to so many people, and to partner with a company that understands community, reliability and service makes this a really natural fit. Whether it is local coach hire, school transport, away days, European trips or London theatre travel, YMS Travel are a name many people across Kent already know and trust.

We are incredibly grateful for their support and excited about what we can achieve together. This partnership will help us continue to invest in the club, improve what we offer to our supporters and provide a platform for further growth across the whole football club.”

James Wilford, Managing Director of YMS Travel, said:
We are proud to be partnering with Whitstable Town Football Club and to have the YMS Travel name associated with The Belmont.
Whitstable Town Football Club is a club with real momentum, strong community values and a fantastic supporter base. As a Kent-based travel company, we are passionate about supporting local organisations and helping people get where they need to go, whether that is for sport, school, work, theatre trips, days out or travel further afield.

This partnership is also about giving something back to the supporters and the wider community. We are looking forward to working with the club on special offers and opportunities for Whitstable Town supporters, including travel, trips and theatre experiences.

We are excited to be part of the club’s journey and look forward to seeing The Belmont become The YMS Stadium an even bigger hub for football and community activity in Whitstable.”

The club would like to place on record its sincere thanks to YMS Travel for their support and commitment. Partnerships such as this are vital in helping the club continue to grow sustainably, compete at the highest level possible and provide opportunities for players, volunteers, supporters and the wider community.

Further details about YMS Travel, including coach hire, bus hire, tours, trips, European travel and London theatre trips, can be found by visiting: www.ymstravel.co.uk

Welcome to The YMS Stadium

Whitstable Town Football Club x YMS Travel
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